i shouldn't be surprised

Yet still, I am:

The average mother of a child under 15 spends more on fast food every year than on books, music, movies and video games combined, according to a report by the NPD Group, a market research firm. NPD surveyed 1,437 mothers through an online panel, asking them about discretionary spending for the youngest child, as well as spending on apparel and footwear.

The report found that the sex of a child accounted for very few differences in a mother’s spending, with two exceptions: video games, where boys’ mothers devoted more than double the share of their spending that girls’ mothers did; and clothing, where girls’ mothers allocated 26 percent of their spending, while boys’ mothers allocated 20 percent.

--via NYTimes